Good Morning!

It can be overwhelming to think about all of the new marketing avenues that have been created in the past few years, as the world has “gone online.”  Websites, blogging, online forums, listing syndication, video, social media…For those of us who relish learning and applying new skills, it is exhilarating.  For those who resist change, it is daunting.  Either way, it is very exciting.

The key for those of us in sales, I believe, is to figure out how to harness the momentum of the internet to achieve our primary objectives:  selling our inventory, and gaining new clients (both buyers and sellers).  The possibilities for that are literally endless.  The opportunity lies in marrying the best of traditional real estate with the new communication and marketing vehicles, to re-energize the old, and turn the new into something actually useful, not just “cool.” 

One of my primary corporate objectives this year is collaboration.  Opening up the dialogue among veteran agents, with years of experience in networking “live” and the rookies, who lack that experience, but bring to the table a new attitude about online reach.  Sharing, brainstorming, critiquing.  The old dogs will learn some new tricks, and the new dogs will gain some wisdom.  1 + 1 = 3.  Real Estate 2.0.

C’mon…put your toe in the water, and join the online conversation!  Join me at Roundtables this week and let’s explore blogging.

Have a GREAT week!  Liz