Don’t Let All the Time and Money Invested in a Real Estate License go to Waste!

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Have you considered making a career change this year, or know someone who has? 

Don’t let all the time and money invested in a real estate license go to waste!  Consider joining our local referral agent company.  You can earn great money for simply picking up the phone and passing on a lead for a potential listing or sale…our average referral check is $1,125 to the agent for just a phone call!

As an LMA team member, you are not responsible for paying REALTOR association dues or MLS fees, so the cost to maintain your license is minimal. 

Our team members enjoy a sliding scale commission split for multiple referrals, as well as sales contests, incentives, optional training, and marketing opportunities.

Your referrals are handled by top agents in the area…further guaranteeing your success and maximizing your income.

Want more information?  Email me at referralcoordinator@lmarealty.com and I’d be happy to send you an information packet and answer any questions you might have.

Categories: Good Ideas

March Madness for CHKD

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Are you a college basketball fan?  Do you like fantasy sports?  Do you support CHKD?  If you answered yes (or even “maybe”) to any of those questions, you should join the Liz Moore and Associates March Madness for CHKD bracket!

Click here to join (you may have to create a Yahoo ID, but it is very easy to do). 

You will be asked for a password to enter the bracket, use lmachkd.

The entry fee is $10 and all proceeds go to CHKD.  Make sure you get your picks in by the first game on Thursday.  Good luck!

Categories: events, Good Ideas

Say Cheese!

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The only thing better than an awesome company event is the awesome photos that are being taken.  We have many photographers in our midst, however we have found that circulating all of the great photos for everyone to see can be a bit of a challenge (not to mention, a little hard on our email server!).  So, we have created a Liz Moore and Associates Flickr page where company photos will be posted after each event.  Click here to check it out and make sure you bookmark the page on your computer so you can be sure to have easy access to all of your favorite company photos.

Categories: Good Ideas

Write Your Own Check In 2011

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Your network can earn you easy income this year!

Our referral company, LMA Realty, offers a sliding scale commission program that enables you to earn up to 75% of the brokerage fee…with NO administrative fess or annual dues!

Get credit for commercial, rental, property management and land leads in addition to your residential referral…here at home, across the county or the globe.  Turn up your referral engine and make great things happen in 2011!

For more information, email lynnettetully@lizmoore.com.

Categories: Good Ideas

Twilight Photography

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One of the greatest marketing challenges that we face as REALTORS is how to make our inventory stand out among the sea of available homes for sale.  At Liz Moore & Associates, we are continually striving for ways to showcase our listings, and show off their best features.  Photography can be challenging this time of year, when the lawns aren’t lush and the flowering shrubs haven’t begun to poke their heads out yet.

Dulcie Holland, our photographer, has recently come up with a brilliant solution to make our listings pop:  twilight photography.  In a nutshell, she photographs the home at just the right time at dusk, with all the interior lights on and carefully selected exposure settings on her equipment, and the effect is spectacular. 

Photography is more important than ever, now that 96+% of prospective homebuyers are searching online, and whether or not a photo is compelling could mean the difference in whether or not a listing is shown and/or a buyer is interested.

Twilight photography…just one more way that Liz Moore & Associates is differentiating our inventory!

Categories: Good Ideas, marketing

Send a Box of Girl Scout Cookies to Our Military Serving Overseas!

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Liz Moore and Associates, sponsored by the Liz Moore and Associates Military Team, is collecting Girl Scout Cookies to send to our military stationed overseas.  (We are also accepting donations to buy and ship the cookies.)

You may drop off boxed cookies or your donations to our Newport News office prior to March 10th.  Your thoughtfulness will be a sweet memory and just another reminder of how much we appreciate their service!  Last year, the Military Team collected 150 boxes of Girl Scout Cookies to send overseas and hopes to increase that number in 2011.  For more information, email psc@lizmoore.com .

Categories: events, Good Ideas

101 Ways to Market Your Home

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Successfully marketing a home in today’s challenging real estate environment doesn’t take magic (although it may appear that way!).  What it really takes is passion, creativity, expertise, and a lot of hard work.  Average market time in our local market is hovering around 4 months (for sold properties), which means that a great deal of marketing savvy must be deployed…Knowing how to pace campaigns is more of an art than a science.

www.101WaysToMarketYourHome.com is the latest blog to be added to the ever-growing list of online marketing tools at Liz Moore and Associates.  The purpose of this blog is to inspire agents and homeowners alike to build creative and agressive marketing strategies.  Check it out and see for yourself!

Categories: Good Ideas, marketing

Vino!

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Looking to jazz up that bottle of wine or sparkling cider you are taking to your past clients?  Order our new Liz Moore wine tags from Marketing and you’ll be sure to add that special touch.  We have a number of different designs for you to choose from, and printed on glossy stock, you can use a Sharpie to write a personal note on the tag.  If you are still planning your New Year’s pop-bys, we have a tag designed for that, too!

Categories: Good Ideas, marketing

Liz’s Crystal Ball for 2011

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As we begin 2011, there is a great deal of BUZZ in real estate circles about what the New Year will bring.  Industry leaders disagree about whether or not the market has hit the proverbial bottom.

Some argue that prices have further to fall; others are convinced that we have turned the corner, and that the economy is on the upswing with the real estate market bringing up the rear.

The effects of the tax credit have worked their way through the market, and are finally being felt in the upper end.  We have enjoyed fairly brisk activity in November and December in our upper end market, which has been a welcome respite for this embattled segment of the market.

The market is definitely favoring sellers who are positioned properly – those who are aggressively priced and in move in condition are now selling in less than 4 months on average.  There is 19 months of inventory available in Williamsburg and 17+ on the Peninsula (and it’s not going to reduce drastically any time soon!), which underscores the importance of proper pricing, and investing the sweat equity in making necessary cosmetic improvements prior to putting your home on the market.

Here is what I see in the coming 12 months:

Interest Rates are likely to increase, perhaps as much as 1.5 – 2%.  We’ve already seen some movement upward recently, and the basic principles of economic theory apply…so, as the economy begins to gain momentum, interest rates are bound to lead the way.  Although this is good news for our stock portfolios, it will have an adverse affect on home sales.  Although consumer confidence will increase with the recovering economy, fewer buyers will be able to afford what they want, with the combination of rising interest rates and tighter lending guidelines.  My message here remains the same as last year:  If a home purchase is on your New Year resolution list, buy early in the year, as interest rates have a much greater impact than most realize.  For instance, waiting for prices to drop 5% to save $12,500 on a $250,000 purchase may cost you an extra $300 per month in payments; if rates increase from 4.5% to 6.5%, then your payment increases from $1266 to $1580.  For most buyers, the affordability index of monthly payments is a more critical consideration. 

Consumer Confidence will grow as the economy slowly shows signs of recovery.  As we have learned from market cycle history, the first buyers back in the market are investors, and we are seeing that now.  The next wave of buyers will come as consumers realize that interest rates are going up, and moves need to be made ASAP to take advantage of what has been a 4 year streak of historically low rates.  As a result, we will see sales increase slightly over 2009-2010 levels.  The National Association of REALTORS is predicting a 7% gain in sales this year, which I believe to be a little bit aggressive; my prediction is that we will see a more modest increase somewhere in the 4-5% range.  Given that Peninsula sales were down 20% in 2010, and the Williamsburg market relatively flat, this will be a most welcome course correction.

Foreclosures and REO inventory will increase in 2011, as the banks sort through the regulatory mess that they have created in the past 18 months.  The good news is that we are much wiser and more prepared, and agents are able to guide clients through the process much more efficiently than we did when the foreclosure crisis began.  As a result, inventory levels will remain high; however, aggressively priced homes in move in condition will continue to sell in reasonable time (3-5 months).

Prices will remain stable.  Prices are neighborhood specific, and some areas are definitely improving faster than others; however, I believe that we won’t see any dramatic changes (up or down) in our local median sales price this year (or next, for that matter).

If you’ve been thinking of moving up, investing, re-financing, or buying for the first time…now is the time!

Categories: Good Ideas

Liz Moore Military Coins

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What exactly is a “military coin?”  While they have no monetary value, our military friends tell us they can be more valuable than money for many members of our armed services.  Military units offer mint collector coins to commemorate everything from unit history and accomplishments to slogans, logos and unit mascots.  Possible themes are only limited by the imagination and creativity of the soldiers who create them.  Coins have been struck to commemorate unique military jobs, schools, services, missions, battles, campaigns, and even wars.

The most common use is by unit commanders who award them in order to immediately recognize individual achievements that might not merit an official commendation.  Commanders carry coins at all times to reward superior performance or achievements by individuals and small elements within their command.   Presenting coins on the spot gives individuals immediate recognition for their accomplishments, builds pride and camaraderie, enhances unit morale and allows commanders and leaders to publicly recognize those accomplishments and say thanks for your commitment and selfless service.  

Soldiers can also trade coins with soldiers from other units.  This can result in a large collection by the end of a military career.  Coins can also be awarded to family or friends of a unit or unit members to recognize their support of their service member or contributions to the unit or family support group.  This is especially noteworthy today with so many units and service member currently deployed overseas.

Units also make their own coins and give them to every member of the unit.  This builds camaraderie and gives each member of the unit something a special symbol to show they are part of a unique unit or part of an organization.  There could also be a unit coin given to every member of the unit and then a Commander may give out a unique coin for significant accomplishments.  Thus while everyone takes pride in carrying the unit coin, only a select few also carry the Commander’s coin. 

Along with the unit coin goes another tradition known as a “Challenge Coin”.  A member of a unit, usually in an unofficial location, challenges other members of a unit to produce their coin or they must buy a round of drinks for the challenger.  If the person challenged produces their coin, then the challenger buys the round.      

At Liz Moore and Associates, we pride ourselves on our commitment to all who proudly serve our nation at war.  So much so, that we created our own coin to say thanks for serving the nation.  We put the seals of the Army, Navy, Air Force, Marine Corps and the Coast Guard to reflect each services unique structure, mission and contributions to the defense of the nation.  The local market that we serve is heavily populated with both active duty and retired service members from all branches.  We have a special Military Team who is dedicated to helping military members with their real estate needs.

We recently launched a campaign to help our VA eligible clients purchase a home for $1; you can learn more about it at www.OneDollarVAMoveIn.com

From Norfolk Naval Base and Naval Air Station Oceana to Langley Air Force Base to Ft. Eustis and Yorktown Naval Weapons Station, we’re here to say thanks to all the Soldiers, Sailors, Airman, Marines and Coast Guard for your service.  Bring in your unit coin and Challenge us to meet your real estate needs and in exchange we will trade our coin for your coin and feature it (and you!) on our www.hamptonroadspcs.com web site!

A special thank you to Alan Johnson, formerly an Army Ranger, and currently a REALTOR with Liz Moore & Associates, for the information in this post.

Categories: Good Ideas


Copyright © 2012 The Liz Moore Insider. All rights reserved. Disclaimer: All content on this blog is my own opinion and should not be treated as fact or relied upon when purchasing or selling real estate.