Welcome to the Liz Moore Insider!

Ever participated in a “meetup?” The Liz Moore eTEAM has launched its latest marketing initiative – The Williamsburg-Peninsula Internet Marketing Group! What is it? A group of local business owners who will gather (physically) on a monthly basis to learn, collaborate, share ideas and generally network with a theme of building their online presence. The group will also gather “virtually” at the meetup website, just visit http://www.meetup.com/Williamsburg-Peninsula-Internet-Marketing-Group/ to check us out!

Our first meeting will be Wednesday, November 4th, from 4-5 at the Liz Moore building in Williamsburg for wine and cheese and our organizational meeting. It’s free, so come and join us – sign up by visiting the link above.

Technorati Tags: meetup,online marketing,internet marketing group,business owners in williamsburg,va

As of Friday, Liz Moore agents and other insiders will now receive instant notification electronically when new Liz Moore listings hit the market. The hot sheet alerts include photos, basic info, listing agent contact info and a link to the property website. Consumers and coop agents can subscribe on my blog at http://marketwatchblog.lizmoore.com.

You asked for it…You got it!  The Marketing Department has unveiled yet another option for your marketing materials on Collection Listing inventory.  You will now have the choice between our tri-fold color glossy, brochure, and this oversized foldover card on a heavier weight stock.  This piece is designed for those properties that truly have special photography that should be highlighted.  On listings over $500,000, the company pays for the design time and your first 25 brochures.  Additional orders are at your expense.

I’m very excited about our upcoming sphere mailing:  Get the Scoop!  Our goal is to create marketing pieces for you that actually engage your network…not just more junk mail for them to throw away.  So, this piece was designed to give you a conversation opportunity, and encourage them to sign up for automatic e-mail alerts.  It will keep them on top of the market, and it will keep you in front of your sphere – with your smiling face and contact info attached to each e-mail update.  Proofs will be in your box next week – the mailing is set to go out, at company expense, the third week of September…so, be sure you make any additions to your contact manager now!

Marketing has introduced another way to help us keep our active inventory exposed to as many people as possible! Starting in September, your new listings will automatically be added to our color hotsheets the week they hit the market.
These hotsheets will be available in both branch office lobbies, as well as an e-mailable version.
This way Liz Moore agents will always be the first to know!

Marketing has come up with another great resource for you! We took our popular Neighborhood Guides, and created a template allowing you to customize them with your own photo and contact information…easily and inexpensively!
This is a great piece to add to your Buyer Books, or in mailings to prospective buyers who are relocating to the area.
Just see Lynnette or Amanda for cost and details.

The lastest issue of The Home Journal, a Liz Moore exclusive, was published this weekend.  The Home Journal is a 16 page full color glossy magazine, but BETTER than our competition…instead of the restrictions of rack distribution, it is inserted in over 80,000 Daily Press and Virginia Gazette newspapers, and reaches a much greater audience.  In The Home Journal you can find various real state related articles, as well as ads featuring much of our active inventory. As part of our print media marketing strategy, we publish The Home Journal quarterly, so be sure to look for the next issue later on this year!

And you thought our Key listing brochure was the bomb…just wait until you see our customized Toolkit CMA! Complete with all of the marketing pages that detail our COMPETITIVE ADVANTAGES, and a glossy custom cover, you can now self bind your listing presentations to include all the charts and graphs available in the program, along with our neighborhood guides and other marketing pieces. Just $8 per month for unlimited use (and no charge in months where you don’t use it), your presentations will look distinctive and polished! Log in on the intranet and take a test drive!

The next edition of our exclusive Liz Moore Home Journal is filling up fast!  Deadline for ad selection is June 12th, and submission deadline is June 19th.  The Home Journal is a full color glossy magazine, but BETTER than our competition…instead of the restrictions of rack distribution, it is inserted in over 75,000 Daily Press newspapers, and reaches a much greater audience.  Our newest listings are featured at company expense, and/or you may purchase a personal ad for far less than traditional newspaper costs.

Marketing raw land can be a challenge for many agents…but, not for us at Liz Moore & Associates!  We’ve developed several direct marketing opportunities to help showcase your lot and land listings.  We publish a quarterly newsletter featuring all of our “dirt” listings, along with their subdivision (if applicable), price, acreage, zoning, etc.  We even feature full color photos when appropriate.

This is then mailed (at company expense) to a list of local builders and developers, who are always on the lookout for new building opportunities.  Know of someone you think may be interested in being on our mailing list?  Just let the marketing department know.

You can also run extra color copies for your own mailing campaigns.