Welcome to the Liz Moore Insider!

Marketing raw land can be a challenge for many agents…but, not for us at Liz Moore & Associates!  We’ve developed several direct marketing opportunities to help showcase your lot and land listings.  We publish a quarterly newsletter featuring all of our “dirt” listings, along with their subdivision (if applicable), price, acreage, zoning, etc.  We even feature full color photos when appropriate.

This is then mailed (at company expense) to a list of local builders and developers, who are always on the lookout for new building opportunities.  Know of someone you think may be interested in being on our mailing list?  Just let the marketing department know.

You can also run extra color copies for your own mailing campaigns.

Another clever idea from our wonderful Marketing Department!  If you have an idea, we can design a bookmark for you!  Anything from recipes, to featured listings, to promoting homebuyer seminars.  These inexpensive marketing tools are a great way to mark your listings inside homes magazines for prospect purchasers, to hand out at open houses, to include in your listings, to include in a mailing, or just to substitute as an oversized business card.  Stop by Marketing and check out Lynnette’s idea portfolio of different ways to promote yourself!

We’re excited to launch our exclusive VIP program, a special initiative designed to cater to your very best clients.  Here’s how it works:  you select your top 20 “vip” clients from your personal network, and turn in their names/mailing addresses to the Marketing Department, and we will mail them a special postcard every other month, thanking them for their referrals.  The company picks up the expense; our goal is to create systems to help you touch your sphere in meaningful ways as often as possible.

As an added benefit, our Concierge will deliver a VIP packet of coupons to all our buyers who close at Lytle Title, as well as personally thanking them for doing business with us.  It’s the “little things” that make the biggest difference, and we’re working hard to WOW your clients, and keep them referring you over and over again.

What a FUN project this has been!  And, the outcome may just be our most innovative marketing triumph yet!!  Agent teams brainstormed all of the wonderful things about living in each city, and we’ve assembled their ideas, along with some marketing magic, into some wonderful glossy slicks to help you sell the area and your listings.  All of the different cities are available under “Resources” on the intranet, and you can also order them in postcard form.  Creative ways to use them:  Display in your listings or in open houses as a “silent salesperson” or include in your buyer packages!

How would you like it if we told you that the company would advertise ALL of your listings in the Daily Press EVERY single month?  How about FULL COLOR?  And, how about if the ad position was wrapped around the front page of the main and national sections?  Sound pretty good?  It’s true!  Best of all…it’s at company expense!  You’ll also have the opportunity to purchase personal ads at very reasonable rates.  Reserve your spot now by contacting the Marketing Department!

You know us, always looking for an edge…trying to do things a little differently and more effectively than the competition!  Here we go again!    Starting next month, the company will send your “Just Listed” cards to 200 addresses, instead of the traditional 50!  They will be sent to 50 addresses of your choice (either your sphere, or the neighborhood, depending on your business plan), and then 50 addresses selected by the other 3 listing agents.  4 times the exposure for your listing!  Your photo and contact info will go on the back of the cards to your 50.  Great way to reach expanded markets.  What a win-win!

We have put together a highly effective direct mail campaign for our upper end listings (The Collection, list price over $500,000), and best of all, it’s free to the agents!  Here’s how it works.  Each agent may submit the names and mailing addresses of the most influential people in their sphere.  Collectively, it’s a pretty impressive list – just about everybody who is anybody is on the list.  Physicians, attorneys, business owners, politicians, high ranking military, etc.  It’s a compilation that no single agent could accomplish on their own; therein lies the power of team.  Each month, we select our 9 newest Collection listings, and they are featured on an full color, upscale postcard mailing to this list.  The postcards are not personalized, but rather invite the addressee to “call their Liz Moore agent” for details on any of the properties.  So, it’s another win-win…each of your clients on the list assumes these are your listings, and it’s just another “touch” each month.