Welcome to the Liz Moore Insider!

 Check out Liz Moore and Associates’ latest online contest, Guess the Price, and you could win a free lunch at Schlesinger’s or Opus 9.  Playing is easy!  Go to www.lizmoore.com/guess , check out the featured home and submit your guess for what you think the list price will be.  Can you price it like a pro?

The Liz Moore Insider is the internal  blog for Liz Moore & Associates. It was designed by Liz and her marketing team for our agents and staff, to serve as a library of resources, tools, and ideas.  Also, for our clients, prospective clients and others, it offers a “sneak peak” into our company and culture. For a confidential interview, you can reach Liz at liz@lizmoore.com, or Lynnette Tully, our Chief Online Strategist, at lynnettetully@lizmoore.com.  Visit our other virtual offices at The Savvy Real Estate Investor, The Savvy Senior, Ask a Guru, Get the Dirt, Williamsburg Neighborhoods, Liz Moore Military Team.  Or, call us any time at 757.873.2707 in Newport News, or 757.645.4106 in Williamsburg.

Our Summer edition of “Get the Dirt” has just gone out!  This postcard, featuring all of our land listings, was sent out to 160 local builders and developers.  Missed the postcard?  Our dirt can also be found on the Liz Moore website.

The Liz Moore Insider is the internal  blog for Liz Moore & Associates. It was designed by Liz and her marketing team for our agents and staff, to serve as a library of resources, tools, and ideas.  Also, for our clients, prospective clients and others, it offers a “sneak peak” into our company and culture. For a confidential interview, you can reach Liz at liz@lizmoore.com, or Lynnette Tully, our Chief Online Strategist, at lynnettetully@lizmoore.com.  Visit our other virtual offices at The Savvy Real Estate Investor, The Savvy Senior, Ask a Guru, Get the Dirt, Williamsburg Neighborhoods, Liz Moore Military Team.  Or, call us any time at 757.873.2707 in Newport News, or 757.645.4106 in Williamsburg.

A Picture is Worth a Thousand Words ~ What are You Saying?

At Liz Moore and Associates, we recognize that the images we use to market your home have a big impact…they can mean the difference between a prospective buyer deciding to take a look – or, not.

Lighting, perspective and an eye for the details that can make the difference – all these things are key to insuring an extraordinary visual representation of your home’s nest features.

Professional photography – just another way we’re reinventing real estate.

The Liz Moore Insider is the internal  blog for Liz Moore & Associates. It was designed by Liz and her marketing team for our agents and staff, to serve as a library of resources, tools, and ideas.  Also, for our clients, prospective clients and others, it offers a “sneak peak” into our company and culture. For a confidential interview, you can reach Liz at liz@lizmoore.com, or Lynnette Tully, our Chief Online Strategist, at lynnettetully@lizmoore.com.  Visit our other virtual offices at The Savvy Real Estate Investor, The Savvy Senior, Ask a Guru, Get the Dirt, Williamsburg Neighborhoods, Liz Moore Military Team.  Or, call us any time at 757.873.2707 in Newport News, or 757.645.4106 in Williamsburg.

 We are pleased to introduce Donae Hendricks to our Marketing Team.  Donae brings a fresh perspective and creativity, along with over a decade of experience, to her new role as Marketing Coordinator.

Donae grew up and attended college in the Midwest, where she studied Graphic Communications.  She and her husband Ben fell in love with Williamsburg during a trip to the area.  They decided to escape the harsh winters and make it their home in 2006.  Since the move, Donae has worked as a Marketing Coordinator for local real estate brokerage MrcCardle Realty, and as a Graphic Designer at the Virginia Gazette.  In her free time, she enjoys cycling, traveling and spending time with her family.  You may also see her on walks in Colonial Williamsburg with her Papillion, Mason.

I am just thrilled to have someone with Donae’s talent and experience on board to help us continue to deliver innovative marketing to our Williamsburg clients!  “The freedom at Liz Moore to open your imagination to create new and exciting concepts is amazing,” says Donae.  “It’s the positive energy and spirit of cooperation that makes me know there is no better place to put my talents to the test to deliver marketing that really produces results!”

The Liz Moore Insider is the internal  blog for Liz Moore & Associates. It was designed by Liz and her marketing team for our agents and staff, to serve as a library of resources, tools, and ideas.  Also, for our clients, prospective clients and others, it offers a “sneak peak” into our company and culture. For a confidential interview, you can reach Liz at liz@lizmoore.com, or Lynnette Tully, our Chief Online Strategist, at lynnettetully@lizmoore.com.  Visit our other virtual offices at The Savvy Real Estate Investor, The Savvy Senior, Ask a Guru, Get the Dirt, Williamsburg Neighborhoods, Liz Moore Military Team.  Or, call us any time at 757.873.2707 in Newport News, or 757.645.4106 in Williamsburg.

One of the greatest marketing challenges that we face as REALTORS is how to make our inventory stand out among the sea of available homes for sale.  At Liz Moore & Associates, we are continually striving for ways to showcase our listings, and show off their best features.  Photography can be challenging this time of year, when the lawns aren’t lush and the flowering shrubs haven’t begun to poke their heads out yet.

Dulcie Holland, our photographer, has recently come up with a brilliant solution to make our listings pop:  twilight photography.  In a nutshell, she photographs the home at just the right time at dusk, with all the interior lights on and carefully selected exposure settings on her equipment, and the effect is spectacular. 

Photography is more important than ever, now that 96+% of prospective homebuyers are searching online, and whether or not a photo is compelling could mean the difference in whether or not a listing is shown and/or a buyer is interested.

Twilight photography…just one more way that Liz Moore & Associates is differentiating our inventory!

Successfully marketing a home in today’s challenging real estate environment doesn’t take magic (although it may appear that way!).  What it really takes is passion, creativity, expertise, and a lot of hard work.  Average market time in our local market is hovering around 4 months (for sold properties), which means that a great deal of marketing savvy must be deployed…Knowing how to pace campaigns is more of an art than a science.

www.101WaysToMarketYourHome.com is the latest blog to be added to the ever-growing list of online marketing tools at Liz Moore and Associates.  The purpose of this blog is to inspire agents and homeowners alike to build creative and agressive marketing strategies.  Check it out and see for yourself!

With QR Codes all the rage these days, what better way to better promote your listing (while showing off your “inner-techie”) than adding a QR Code to your feature sheet!  Consumers can use the QR Code right on the flyer to gather additional information on the home instantly.  Replace one of the photos with the QR Code and your feature sheet will not be left looking cluttered.  QR Codes can be easily generated by going to www.qurify.com.

Looking to jazz up that bottle of wine or sparkling cider you are taking to your past clients?  Order our new Liz Moore wine tags from Marketing and you’ll be sure to add that special touch.  We have a number of different designs for you to choose from, and printed on glossy stock, you can use a Sharpie to write a personal note on the tag.  If you are still planning your New Year’s pop-bys, we have a tag designed for that, too!

What is a QR Code?  A QR (“quick response”) Code is a square barcode that makes getting URLs, location coordinates, any text or contact information onto a phone quickly.  With a QR Code reader app installed on your smartphone, you just aim your phone’s camera at the square and link directly to the corresponding website.  Our sphere mailing this month is promoting the use of this new technology complete with a QR Code that will take you to our newest site, www.101waystomarketyourhome.com.  Consumers who go to the new site and leave a comment by 1/31/2011 will be automatically entered in a contest to win a brand new iPad!  Get scanning!

There is a big difference between a house and a home, and understanding that difference – and, more importantly, being able to communicate it to prospective buyers – is what separates outstanding agents from average agents.  Using Dynamic ad copy on your marketing materials is a great way to differentiate one home from another.  We understand that you often get “writer’s block”, so we have just the solution!  Marketing has put together a book of ad copy ideas titled “Every Home Has a Story”.  Refer back  to this next time you are writing copy for your listings and you’ll never be at a loss for words again!