With QR Codes all the rage these days, what better way to better promote your listing (while showing off your “inner-techie”) than adding a QR Code to your feature sheet! Consumers can use the QR Code right on the flyer to gather additional information on the home instantly. Replace one of the photos with the QR Code and your feature sheet will not be left looking cluttered. QR Codes can be easily generated by going to www.qurify.com.
Looking to jazz up that bottle of wine or sparkling cider you are taking to your past clients? Order our new Liz Moore wine tags from Marketing and you’ll be sure to add that special touch. We have a number of different designs for you to choose from, and printed on glossy stock, you can use a Sharpie to write a personal note on the tag. If you are still planning your New Year’s pop-bys, we have a tag designed for that, too!
What is a QR Code? A QR (“quick response”) Code is a square barcode that makes getting URLs, location coordinates, any text or contact information onto a phone quickly. With a QR Code reader app installed on your smartphone, you just aim your phone’s camera at the square and link directly to the corresponding website. Our sphere mailing this month is promoting the use of this new technology complete with a QR Code that will take you to our newest site, www.101waystomarketyourhome.com. Consumers who go to the new site and leave a comment by 1/31/2011 will be automatically entered in a contest to win a brand new iPad! Get scanning!
There is a big difference between a house and a home, and understanding that difference – and, more importantly, being able to communicate it to prospective buyers – is what separates outstanding agents from average agents. Using Dynamic ad copy on your marketing materials is a great way to differentiate one home from another. We understand that you often get “writer’s block”, so we have just the solution! Marketing has put together a book of ad copy ideas titled “Every Home Has a Story”. Refer back to this next time you are writing copy for your listings and you’ll never be at a loss for words again!
Our latest marketing strategy is simple. Listen to our clients. Understand their specific needs. Organize targeted teams who are trained and experienced to deliver an extraordinary real estate experience. The many virtual offices at Liz Moore and Associates is just another way we are reinventing real estate, and we now have a brochure highlighting each of these. Check out the online version or pick up a hard copy from Marketing!
Liz Moore and Associates is now advertising in the popular Williamsburg publication, Next Door Neighbors. This magazine is direct mailed to 36,765 homes in the Williamsburg area and according to its publisher, written about local, for locals. Who better than to help us showcase our Williamsburg listings?!?
Having lived in Williamsburg since 1995, I am very biased about what a wonderful city it is to live in. My husband, Roger, and I chose Williamsburg to raise our family, and to launch our real estate brokerage.
On our brokerage website, we have actually posted 75 dynamic “Reasons to Love Living in Williamsburg, VA” – from an insider’s perspective, so be sure to check that out when you have a chance. But, for purposes of this article, I will focus on what I believe to be the Top 5 Reasons You Should Retire in Williamsburg:
#5 It’s the perfect climate. We enjoy all four seasons here, with beautiful Falls and spectacular Springs. Our Winters are mild, and we get just enough snow for the kids to enjoy it, and the summers are warm, but not overly humid, averaging temperatures in the 80’s.
#4 It’s a college town. Home to the College of William & Mary (the second oldest college in the country, founded in 1693), Williamsburg boasts all of the energy that a college town enjoys. Not only do you have the Tribe team spirit (especially if you enjoy football!), but you have all kinds of college-related opportunities: The Virginia Shakespeare festival at Phi Beta Kappa Hall and free symphonia concerts at the beautiful outdoor amphitheatre at Lake Matoaka are just a few examples. The Christopher Wren Society offers a plethora of classes to seniors through its lifelong learning programs.
#3 Location , location, location. Williamsburg is close to everything. Virginia Beach is an hour away, or you can really take a beach adventure to the Outer Banks of North Carolina in a little over 2 hours. Less than an hour to Richmond, and all it has to offer…and less than a 3 hour drive to Washington, DC. If you prefer the mountains, you can head to Charlottesville and enjoy Skyline Drive and the gorgeous Virginia Fall Foliage. 3 airports are within an hour and a half’s drive if you’re a jet setter, or if your family wants to come visit. And, there is certainly plenty to do while they’re here. Nestled in the heart of Virginia’s Historic Triangle, you literally feel as though you are on vacation when you stroll through Colonial Williamsburg or visit the Yorktown battlefields.
#2 Golf and water! The area boasts many golf courses, both public and private, and a climate where golfers can enjoy play year round. Bounded by 3 rivers (the James, the York, and the Chickahominy), and just minutes to the Chesapeake Bay, water enthusiasts can boat, ski, fish, kayak and crab.
#1 There are a variety of homes for sale in Williamsburg, offering options in every price range. We have a number of active adult communities, if you prefer 55+ neighborhoods. Many of our Northern friends are amazed at our low real estate tax rates (less than 60 cents per $100 of assessed value in Williamsburg proper!), and impressed with the relatively low cost of living.
Almost 25% of our population is over 50, so I guess they agree with me! We’ve also been named among the top locations to retire by both CNN and Money magazine in recent years. It’s definitely worth checking out retiring in Williamsburg, so give us a call or drop us an email if you’d like to learn more about our fair city!
Liz Moore & Associates is delighted to announce the affiliation of Peggy Seymour in our Williamsburg Office. As one of Williamsburg’s top Property Managers, Peggy shares our commitment to delivering an exceptional client experience.
A Virginia native, Peggy has traveled and lived all over the world. Her resume includes fascinating pursuits ranging from a professional horse trainer and riding instructor to a structural designer for off shore oil rigs to operating her own stained glass business in Singapore creating iconic work for Hard Rock Cafés all over Asia!
In July of 1997 she moved back to the States, and settled down in Queens Creek with contractor hubby, Brent, and her menagerie of animals (which includes a 30 year old parrot named Willy Nelson).
For the past several years, Peggy’s passion has been delivering an extraordinary experience to her landlords and tenants, and she is excited to develop a leading property management division for the Liz Moore team in Williamsburg.
What if your investment was treated with as much care as your personal home?
We coordinate a professional home inspection by a NAHI inspector on your property, as well as a complete termite/moisture inspection by a bonded exterminator, prior to a prospective tenant’s possession; why pay for costly repairs if early detection will enable you to correct any issues before they become unmanageable?
We complete a detailed photographic inventory of your investment property to document condition prior to a prospective tenant’s possession, which can be an invaluable tool should concerns or questions arise in the future.
We perform extensive credit and background checks on all prospective tenants.
We have affordable and reliable contractors on call to handle any emergency that may arise. We do not own a contracting company, and there is no potential conflict of interest between your property manager and any affiliates we may refer.
If you’re thinking about renting your home, call Peggy today, and see why so many Williamsburg landlords trust their properties to Peggy.
Cell # 871.5923, peggyseymour@lizmoore.com
Do you have sellers with small children? The Childrens’ Listing Agreement is a great way to include them in the process. Pick one up from the work room and take it with you on your appointment. You’ll be sure to make the kids feel special, while “wowing” the parents at the same time!
Do you ever offer consumers a free Comparative Market Analysis at a trade show, investor seminar, open house, etc.? Marketing now has bookmarks you can have personalized that will give the consumer something to take with them, like a coupon, complete with your contact information. At $.18 each, you can’t pass this up!
